AN ACADEMIC DESIGN RESEARCH INSTITUTE

PDR is a research institute within Cardiff Metropolitan University concerned with the effective use of design as a tool for innovation in the private and public sectors. We lead and collaborate on projects funded by AHRC and other UKRI programmes, various EC programmes, charities, industry, and government. We collaborate with other academic partners, industry, the public sector and governments to examine and improve policy, management and practice related to product and service design.