Our involvement in Greening the Screen
Media Cymru and Ffilm Cymru have recently announced the beginning of their latest joint collaborative project, the Greening the Screen Development Fund, which will focus on seven innovative projects based within the Cardiff Capital Region. These are Film and High-end TV (HETV) production companies, studios and facilities all aiming to provide solutions to green challenges in the screen industry and support the scale-up of sustainable products, services, and processes.
The successful applicants for this round of Greening the Screen funding are:
Afanti Media
The Full EV
The Occasional Kitchen
On Par Productions
Protem Lighting
Re-Scene It
Wolf Studios Wales
Louise Dixey, Sustainability Manager at Ffilm Cymru Wales and lead producer for the scheme, says that it contains a diverse portfolio of innovative R&D projects that support implementation of priorities in the Screen New Deal: Transformation Plan for Wales. Key themes include shifting to renewable energy, rethinking transport, a circular approach to tackling material and food waste, information gathering and collaboration, and culture change.
As close Media Cymru consortium partners and due to our extensive expertise within sustainable design, we will also be involved as a delivery partner in Greening the Screen, alongside The Alacrity Foundation.
We will once again be supporting projects to take a Design Led approach to RD&I activities. This cohort will be directly supported by Dr Katie Beverley, offering her knowledge and experience working in environmental sustainability and circular economy. Katie will be a critical friend to the projects - supporting them through a design process and challenging their assumptions around solutions to sustainability issues presented in HETV and film.
“The Screen New Deal Transformation Plan for Wales is the first regional roadmap for sustainability in the film and television industry, and it’s really exciting to see Ffilm Cymru and Media Cymru dedicating funding to support its implementation. Across the projects, we’ve got a great mix of people – sustainability specialists who want to understand the challenges that the sector faces in becoming zero emissions and zero waste and look at how ideas from other areas can effectively transfer, and – I think more importantly – industry professionals who have an intimate understanding of how film and television works, and are motivated to change it. Our RD&I support will empower everybody to take on sustainable innovation, regardless of their background”.
Photo credits: Jo Haycock