Uncovering & Strengthening Hidden Innovation in Creative SMEs
Imagine unlocking hidden innovation within your everyday work. Our latest research reveals how design-thinking can transform Creative SMEs.
Naming Our “Invisible Work”: Uncovering and Strengthening Hidden Innovation in Creative SMEs Through Design-Thinking-Led R and D, authored by Dr Sally Cloke and co-authored by Prof. Andrew Walters and Jo Ward, showcases how through the Clwstwr programme we supported creative businesses. By helping them to adopt a design-led approach, these companies were able to innovate in ways that truly met their needs.
The paper delves into the experiences of projects funded by Clwstwr, examining their perspectives on R&D before and after engaging with PDR and Clwstwr.
INSIGHTS FROM THE LEAD AUTHOR
Dr Sally Cloke, shared her thoughts on the research:
"One of the most interesting findings from our research was that using a design thinking-led approach to R&D can do more than enable creative practitioners to be more innovative, it can change their self-understanding. Many study participants learned to value the “hidden” R&D that they were already engaging in as part of their everyday work. They discovered approaches to R&D that worked for them, and they gained the vocabulary and confidence to present their R&D achievements to prospective funding bodies and collaborators."
SIMPLIFYING COMPLEXITIES & BUILDING CONFIDENCE
At PDR, we are passionate about simplifying complexities and building confidence in R&D. Our continuous research through Clwstwr and Media Cymru highlights the importance of this work in supporting the growth of the Creative Industries in the Cardiff Capital Region (CCR) and wider Wales.
Are you curious about how a design-led approach can revolutionise your R&D? Contact us to explore how our approach can benefit your business.
[Please note, unfortunately this is not a free to access paper, but if you’d like to know more about the work, we’d be very happy to talk about it with you]