Ambiente 2023: See you there!
PDR’s Business Development Manager, Anthony McAllister and Business Development Consultant, Michelle Letherby will be in Frankfurt, Germany this February for the Ambiente 2023 tradeshow!
The Ambiente tradeshow takes place from the 3rd to the 7th of February and is the leading international trade fair for consumer goods - displaying products from the world of dining, cooking, household items, furnishings, ornaments and interior design. While taking into account the market's changes and future, it offers a thorough overview of the range of consumer goods available worldwide. It provides a unique fusion of ideas and products and acts as a key centre for world trends.
Attending this show is a fantastic opportunity as PDR has considerable experience in the houseware sector, using Consumer Insight and User Centred Design activity to conceptualise and develop high-quality products and services which can improve quality of life and consumer experience.
Previous projects include:
- Improving kitchen appliances with Kenwood - Our key findings were translated into concepts for new products and services to improve the customer experience when purchasing Kenwood and houseware products.
- Designing the R1 Razor - An award-winning razor inspired by classic motor racing.
- Maternity furniture with Mothercare - We developed new furniture ranges that were suitable for new babies through to older years which won a Red Dot Design Award in the year of its launch.
- Our work with Las Iguanas - Our restaurant research and product development activity, which centred on minimising the number of trips made by staff to deliver multiple fajita sets, led to the creation of the ‘fajita experience’ stack.
We are excited to attend this years event, catch up with some of our friends from the international consumer goods sector as well as connect with new prospective clients. If you want to discover more about our past endeavours and how we apply design innovation to the home goods industry, read our blog here.
We look forward to seeing you there!
Next steps
Discover more about PDR or contact us to discuss a product idea.